How to Make People Believe Absolutely Anything (In 5 Simple Steps)

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Anyone — yes, even you — can induce people, or at least a large number of people, to believe absolutely anything, no matter how absurd. And there is plenty of living proof out there. Consider Alex Jones, who has a huge following, many of whom believe that 9-11 was an inside job, that Sandy Hook was staged, that children are being abducted and shipped off to a slave colony on Mars, that pigs and gorillas have been given human brains and are running around talking, that a pedophilia ring is being run out of a pizza parlor, and that millions of people voted illegally in the last election. But perhaps the ultimate illustration of how preposterous persuasion works is a man who gets much of his “information” from Jones: his big fan and close ally, the man currently sitting in the Oval Office.

He is undoubtedly the most dishonest, corrupt and inept individual ever to occupy the White House. Yet he has a loyal cult following who still believe that he is honest, forthright and a successful businessman and brilliant leader who is somehow Making America Great Again — and even believe, perhaps most astoundingly of all, that he is a Good Christian. How did we get here?

Many people felt, and still feel, blindsided by the last election. But while the man himself seems to have come out of nowhere, it was inevitable that someone like him would be elected sooner or later. Because the way has been prepared for literally decades by a fringe media consisting of feverish AM talk show hosts, Fox “News” talking heads, and countless newspapers, magazines, blogs and websites. What they have done, anyone can do. And while it may require time and effort, it all boils down to 5 simple steps.

1. Tell them what they already want to hear

Savvy manipulators know that it’s easier to persuade people to wade in up to their necks if you can just convince them to get their feet wet first. Most of us are constantly seeking confirmation of what we already believe (the confirmation bias). When somebody reinforces our beliefs, we tend to regard them as more reliable and trustworthy in general. That’s why manipulators so often make a display of religiosity; committed religious individuals are especially prone to blind trust in anyone they perceive to be ardent followers of the One True Faith — otherwise priests wouldn’t be able to work their boyish charms so successfully. Begin with “Make America Great Again” (whatever the hell that means), and in no time you can work your way up to “millions voted illegally” and “I had a record-breaking victory”.

2. Stoke emotional responses, especially fear and rage

Ronald Reagan was gifted with that proverbial knack for faking sincerity; consequently, he is widely regarded, even today, as a man of impeccable honesty and character, even though he constantly lied through his teeth. (Indeed, with the exception of George W. Bush, it’s likely that no president lied more — until now, when the current White House Occupant dwarfs them both combined). But his sober demeanor was quite unusual among demagogues; they usually realize that while any statement carries more weight if delivered with emotion, the most potent emotions are fear and anger.

Typically, you just don’t hear demagogues speak in a calm, rational tone of voice; it’s more common to hear them sounding like fundamentalist preachers warning of hellfire and damnation than (like Reagan) kindly uncles delivering a homey morality tale. They will raise their voices, they will pound on their desks, they will relate little stories (factual or not) that supposedly validate their point, they will make their voices quiver, they will sometimes even bring themselves to tears.

The most effective message of all is “you are being threatened” or better yet “you are under attack”; particularly since these are messages that many people are already eager to hear. Thus the eternal popularity of silly narratives like transgender bathroom predators, the War on Christmas, and “they’re coming to take your guns”.

There is a part of our brain (the amygdala) that is constantly on the lookout for danger. In caveman days, it was conditioned to be suspicious of anything unknown; after all, that rustling in the bushes very well could be a lion scouting out lunch.  But even though the human race as a whole has long outgrown this mindset, there are still many people (we generally call them “conservatives”) who view the unfamiliar as something to be feared; and view people who promote, represent or advocate for acceptance of anything unfamiliar as enemies to be hated. Political opponents and ideological complements are no longer viewed as mere opponents and complements; they are mortal foes against whom you should prepare for “another civil war”.

3. Find someone to hate

It stands to reason that if you are going to control people effectively with fear and rage, then there must be a “them” to direct the fear and rage toward. You must find a suitable scapegoat to blame for all your (real or imagined) problems. It’s helpful to pinpoint specific individuals (e.g., Barack Obama and Hillary Clinton) but entire demographic sectors work even better. In the past, a number of groups have served this purpose well: Muslims, gays, African-Americans, communists, and most notoriously, Jews.

The current White House Occupant targeted brown-skinned foreigners, falsely claiming that Mexicans have driven up crime and that Muslims celebrated in the streets on 9-11. His cult followers certainly jumped on board with those sentiments, but they reserved their most venomous hostility for a much larger and longer established enemy that the right-wing media have hammered away at for years: “liberals”.

“Liberals” are always an ideal target because they are a motley and loosely defined assortment that constitutes at least half the population of the United States, including many people all around you — friends, neighbors, relatives and coworkers. Yet they are supposedly people who hate America, want to kill you and enslave you (not necessarily in that order), and want to sacrifice unbaptized babies on an altar devoted to the worship of Hollywood celebrities.

4. Project your own sins onto others

The quickest and most effective way to divert attention away from your true motives, flaws and misdeeds is to accuse someone else of the same thing — as loudly, and as quickly as possible, before people start realizing it’s really you who are the guilty party. Thus during the campaign the future White House Occupant made a point of branding his opponent as a liar and a crook, even while he himself was breaking all records for dishonesty and corruption. He was following the lead of his harbingers and cheerleaders in the right-wing media who have been howling for decades about how (all other) media is extremely biased and untrustworthy.

People with legitimate adult criticism usually focus on the specific complaint rather than making a broad generalization. When a person repeatedly applies derogatory labels or vague accusations to someone else, it’s usually a sign that you should examine the behavior of the person doing the applying.

5.  Lather, rinse, repeat

The more frequently people hear something, the more likely they are to believe it. So don’t just state your claims and make your case once. Proclaim them over and over and over, day after day after day. Crooked Hillary, crooked Hillary, crooked Hillary. Fake news, fake news, fake news. Liberal media, liberal media, liberal media. Worship me, worship me, worship me.

And there you have it. It may not be a quick and easy process, but this simple 5-step plan is guaranteed to produce results if you pursue it diligently and patiently. I look forward to seeing you in the White House.

 

 

 

The Myth of a Decaying Society

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How many times have you read it or heard it? The world is going (or has gone) to hell in a hand basket. If only we displayed the Ten Commandments in more places. If only we had more capital punishment. If only kids didn’t wear such strange clothes and listen to such strange music. If only parents and teachers beat their kids more like they used to . If only movies didn’t have four-letter words. If only we had another B-movie president.

This year, 2016, will go down in history as the year when one of America’s two major political parties nominated a presidential candidate with no qualifications whatsoever. All he offered (besides a galactic ego and a very long history of very shady business deals) was a vacuous slogan: Make America Great Again. But that was enough to persuade millions of voters to march behind him. Because many of them, though they’d never had it so good, had been convinced that the nation was in such rotten shape that they were willing to entrust it to a crackpot demagogue snake oil salesman.

This phenomenon is by no means limited to Twenty-First Century America; it’s as timeless as civilization itself. Some 600 years ago, at the height of the Renaissance, a poet wrote what at first appeared to be a celebration of the richness, the vitality, the color and panache of his age, but he wrapped up his poem by concluding that he’d never seen things so bad. A couple of millenniums before that, Confucius was complaining that the music of his time was corrupting the morals of society, and the celebrated Hebrew prophet Jeremiah (or someone) was authoring the Lamentations bemoaning an utterly bleak world. Go back to just about any age, in just about any country, and chances are you’ll find a record of someone complaining about how things were just not like they used to be in the Good Old Days.

Time out. If all of these wailers were correct, then that means that civilization has been on a steady plunge since day one. And the world is now in the worst shape it’s ever been. Take a good look around you; do you really believe that’s the case?

It’s not unusual to look back upon one’s formative years with fondness. But as they age, many people grow more jaded, more disillusioned, more cynical, more bitter. And, unwilling to acknowledge that they themselves have changed, they often ascribe the difference to  a worsening environment.

Today, you’ll hear many people say that “this is not the country I grew up in.” And the turning point you’ll often hear them invoke is the Sixties — more specifically, the Summer Of Love, and the few years thereafter. In their minds, everything has gone downhill since then, and we could make America Great Again if only we could return to the Ozzie and Harriet Utopia of the Fifties. But, like the Jeremiahs of ages past, they are viewing their youth through rosy glasses.  To paraphrase a popular saying, the past ain’t what it used to be — and it never was.

As it happens, I’m old enough to remember what times were like before the hippies ruined everything. And what I remember is a bit different from what the nostalgia addicts remember.

I grew up in a world where “colored people” had separate schools,  courts and water fountains. Women, if they were lucky enough to get jobs as secretaries and receptionists, could maybe earn half of what men did. Gays could be arrested and beaten for their “crime”. Adults could physically and sexually abuse children with little fear of reprisal. Police brutality occurred with impunity, since nobody was recording their conduct and posting it on Youtube. Those of us who were lucky enough to have telephones had them mounted on the wall in our homes; and we didn’t own them; they were on loan from the phone company. “Religious freedom” meant forcing kids to pray in school — and there was plenty to pray about.

We were taught to live in constant fear that we could be annihilated at any moment by a nuclear attack from the Evil Empire of the Soviet Union; and just in case ducking and covering under our school desks didn’t protect us, we wore military-style dog tags to school so our bodies could be identified when recovered from the rubble. We knew the end of the world was surely at hand when a Catholic was elected president.

Pollution and crime were sharply on the rise. Plenty of abortions were performed, but in secret by unqualified personnel; with the result that many women and girls died horrible deaths, which were hushed up and disguised as death by other means. When I was 19, men of my age not only had to register for the draft, but were drafted — it was literally the luck of the draw that kept me from being shipped off to Vietnam. In college, I knew a young man who was sentenced to 3 years in prison for possession of marijuana. Yet everyone was encouraged to smoke cigarettes, because they were just so cool.

My, but times have changed, haven’t they?

Today, while racism and racial tension certainly still exist, race relations and equality have never been better. Women can be CEOs or just about any other thing they damn well want to. Gays can get married. Religious freedom includes (in some cases at least) freedom from religion, just as the founders intended. The economy is not in the best shape it’s ever been, but it’s been much worse, even in my lifetime; in fact, it’s been improving for the past.. oh, 7 years or so. We’ve had an all-volunteer military for years. Pollution has been declining for about 35 years; and contrary to the impression you might get from the media, crime has been declining steadily for at least 25 years or so.

Sure, we still have problems. And some of those problems would have been unthinkable when I was a kid. We never worried then about AIDS, overpopulation, climate change or ISIS. But every age has its own unique challenges. What’s different now is that we have the knowledge and the technology to meet those challenges head-on. In the past, all people could do when a plague or a meteor collision or an ice age occurred was just pray and hope. And today, even though we have an unprecedented level of misinformation stranglehold on the masses courtesy of the mass media, we also have the means of counteracting it — such as, ahem, websites like this one. Not only are things better than ever in the U.S., they are, on the whole, better than ever worldwide.

In short, the better they have it, the more stridently people complain. Polls consistently show that most Americans think their country is “headed in the wrong direction”. Maybe it has been, in some ways, over the period of a year or two. But many people believe it’s been heading in the wrong direction consistently for decades. What do they want — more crime, more racism, more pollution, more war, more disease, and less freedom?