The above photo was not intended to be humorous. Nor was the advertising copy accompanying it, though both appear to have been lifted from a Saturday Night Live skit or an Onion article. Both photo and text are part of an earnest promotion for a product called… (wait for it)… Thunderware. It’s a handy little item designed to give you a real sense of security by packing heat in your meat. The text reads in part:
The weapon is worn in the front, on the centerline. This way it will not interfere with normal or rigorous activity. When you sit down, the weapon fits down comfortably between your legs. “Sensitive” body parts are behind the bulk of the weapon. … Be as active as you want. You’ll never have to adjust your holster.
I know what you’re thinking. But I assure you, it only sounds like it was written by Tina Fey.
It’s the perfect gift for the guy who has everything, and wants to protect it. Or the guy who wants to pretend he has more than he does. Or, as the photo suggests, the gal who wishes she had something to pretend with too. Or, as the photo also suggests, the guy who wants to impress the gals who wish they did.
Gun fanatics often bristle at the suggestion that their attachment to their hardware has phallic connotations of one kind or another. And then they turn around and market a product called Thunderware with ads like this. With a perfectly straight face.